Increasingly fast, flexible and programmable deliveries for customers who consider convenience a priority and demand to be able to receive their parcels where, when and how they prefer. This is what Poste Italiane can now offer e-commerce companies thanks to its new Poste Delivery Now service. A customised delivery solution developed in collaboration with MLK Deliveries, the Group’s company dedicated to the management of advanced last mile delivery services which, thanks to an innovative logistics 4.0 platform, contributes to improving the customer shopping experience.
A 4.0 logistics platform for increasingly flexible deliveries
The use of data to support logistic processes makes it possible to offer customers an interactive and customised delivery experience. Through the adoption of a ‘data-driven’ platform that guides the delivery process, it is in fact possible to quickly process information and provide a very dynamic delivery service that adapts to the needs of recipients, with whom it is possible to interact ‘on the run’ during each stage of the logistical journey.
Thanks to this continuous interaction, delivery preferences can be acknowledged immediately, changing the date, time and place of delivery according to the needs of recipients and dynamically adapting means, operators and processes accordingly.
It is a system that optimises the effectiveness and efficiency of processes, through an advanced approach that enhances the collection and processing of data in a strategic way to improve decision-making processes.
How Poste Delivery Now works
By digitising systems, using increasingly advanced technologies and optimising operational processes, companies can offer their customers an increasingly satisfying e-commerce shopping experience. In fact, customers who buy online on the websites of merchants who have activated the Poste Delivery Now service can receive shipments in a simple, fast and interactive manner, especially thanks to the possibility of choosing the exact time at which they want to receive their order. But let’s see how it works in detail.
After making the payment on the e-commerce website, customers who made the purchase, i.e. the ‘e-shoppers’, receive an e-mail or SMS with a link to the tracking page, where they can track the shipment, select a date and time for the delivery other than the assigned one, and reschedule if necessary. Should the delivery needs of the recipient change, it is also possible to modify the delivery address, set opening times (e.g. of concierge services or shops) and reschedule the appointment up to 5 minutes before delivery. Upon arrival, the recipients receive a notification that the courier is in the area and, by clicking on the link to the tracking page, they can follow the courier’s route live on a map until arrival. Finally, they can check the photographic proof of delivery and review their own delivery experience.
How to activate Poste Delivery Now
Poste Delivery Now (available in the cities of Rome, Milan, Turin, Bologna, Bergamo, Brescia, Florence, Genoa, Naples, Padua, Monza, Verona and Varese) can be activated by the e-commerce company by choosing the Poste Delivery Business shipping services, a versatile and modular range for sending goods and documents in Italy and abroad, which can also count on the distribution network made up of lockers and Punto Poste pick-up points.
Poste Delivery Now is available in the Scheduled Delivery option, which allows deliveries to be scheduled flexibly, choosing the date and time slot, including evenings or Saturdays, also directly on the website where the purchase is made. The Same Day Delivery formula is also available, which instead gives the possibility of receiving the product ordered online on the same day of purchase, within an evening time window between 19.00 and 23.00. Poste Delivery Now services can be activated directly on the e-commerce website during checkout. In this case, customers only need to select the desired delivery type (Scheduled or Same Day Delivery) and choose the date and time slot. Alternatively, the service can be made available without the need to make changes to the website checkout. In this case, after the purchase, e-shoppers will receive an e-mail or SMS with a link to the tracking page where they can make all the required changes to the delivery.
An interactive system, simple and intuitive to use
Responding in real time to the needs of recipients is possible thanks to an advanced user experience, an interactive system that is very simple and intuitive for customers. It is sufficient to connect to the link on the dedicated page, received by SMS or email, not only to track the shipment, but also to reschedule the appointment up to 5 minutes before delivery. Continuous interactions with customers allow the systems to optimise operational processes and achieve the goal of offering a high quality delivery service.
