Poste Italiane launches PosteGoFresh, the new refrigerated transport service for home delivery of fresh food products purchased online. The service is being provided by MLK Fresh, the company created from the joint venture between the Italian Post Office subsidiary MLK Deliveries and Mazzocco Srl, a company of the Italtrans logistics systems group specialising in refrigerated transport. The joint venture combines MLK Deliveries’ technology for scheduled deliveries, through which the customer can choose the day and time of delivery, with Mazzocco’s cold logistics platform. PosteGoFresh is the first service that guarantees the transport of food products at a controlled temperature along the entire supply chain.
Service available in 20 cities
The service is already available in more than twenty cities including Rome, Milan, Turin, Genoa, Verona, Bologna and Florence, and will be gradually rolled out across the country to offer advanced delivery services in the eCommerce segment dedicated to the fresh food market. Food and wine products purchased online will be transported by refrigerated vehicles directly to the customer’s home. Through PosteGoFresh, delivery becomes simpler and more convenient as the customer will be able to book their chosen time slot, monitor the arrival of their order on a map in real time, and have the option to choose collection at a refrigerated pick-up point as an alternative to home delivery, where the parcel is kept at the right temperature.
PosteGoFresh and other services
The launch of PosteGoFresh represents a new step in Poste Italiane’s strategy to consolidate its national leadership by guaranteeing citizens a unique and distinctive range of services thanks to the combination of logistics assets (temperature-controlled fleet) and innovative technology for customised delivery solutions. PosteGoFresh is also expanding its range of eCommerce logistics services with its entry into the food and wine segment, which has seen a threefold increase in the quantity and value of online purchases over the past four years.
